Manifesto

“There is something magical happening when a group of women sit in a room without any men watching, or sing in a room while getting ready to go out, or chat in a terrace late at night while on a summer holiday together”.

ABLONDI is a brand for women with contradictions.
It is globally aware, yet deeply Italian.
It is sexy and pop, yet intellectual. It plays with the opposites of cheap and chic, of north and south, of provincial and bourgeois.

ABLONDI explores womenswear and its known hypersexualisation through the lens of a woman, as well as exploring function and utility through the same feminine eye.
It relies on made in Italy because it believes in the power that the union between Italian craft and small industrial manufacturing can create. A sort of perfect recipe for Italian fashion.

ABLONDI is also deeply feminist in its intent, in the clothes, in the research and, most of all, in the way ABLONDI decides to work. ABLONDI only works with women, when possible. ABLONDI pays all its garment workers and is against the hierarchy that fashion creates within its jobs.
Everyone must be paid fairly and treated equally. No matter the title.

ABLONDI believes in fashion as an intellectual as well as a technical field. So all the work must always be informed on the intellectual, technical and political level.

ABLONDI wants to be taken seriously despite the irony covering it. ABLONDI wants its women to be taken seriously.

The research relies in Italian women, as well as foreign women, sometimes groups of women. Sometimes it is an ode to them and sometimes it is a critic to the way society views them.

The start is always a woman, the end: a fashion collection.